22. April 2025

Snack seasonings with bold, contrasting flavours for a generation that craves excitement

Life moves fast – but flavour doesn’t have to follow the rules. Escape the Boring is our boldest snack seasoning concept yet, made for those craving a little rebellion in every bite. Smooth meets spicy, sweet collides with heat – delivering unexpected twists that break the rules and the routine. Perfect for brands ready to push boundaries, surprise consumers, and deliver unforgettable snacking moments.

Break Rules, Not Flavour

Escape the Boring is all about flavour that hits different. This concept combines unexpected pairings to create snack seasonings that challenge the norm and excite the senses. From the sweet heat of Honey & Chili or Pineapple & Jalapeño, to the smoky indulgence of Sugar Glaze & Hickory Smoke and Maple & Bacon, each blend delivers contrast with character. Explore tangy, fruity twists like Balsamic & Raspberry or Kimchi & Lime, and sweet-salty sensations like Golden Bliss & Salty Bite. These bold, layered seasonings invite snackers to pause, indulge, and discover something truly different – perfect for brands that dare to stand out.

Reaching Gen Z takes more than taste – it takes emotion, relevance, and bold flavour. We help brands turn snacks into statements.
Maria-José Stangl
Marketing Manager, Hügli Food Industry

Snacking on What’s Next

Today’s consumers – especially Gen Z – are driven by curiosity, emotion, and a constant desire for the new. They want snacks that surprise, entertain, and tell a story. Sweet and spicy, smoky and fruity – flavour contrasts capture attention and keep them engaged. Escape the Boring was made for this mindset, delivering unexpected pairings that excite and connect. With 90 years of experience and deep trend insight, Hügli helps brands stay ahead of shifting tastes with bold, market-ready seasonings that resonate.

Download Brochure Escape the Boring

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Food Industry Innovation Meeting

We not only produce high-quality snack seasonings and flavour components, but also work closely with our customers to develop tailor-made solutions that take their products to a new level. This is achieved at our innovation meetings in an interplay between development, marketing, key account management and the customer. Intensive market research is carried out for the respective customer and trendy snack seasonings are developed on a customised basis.

Renunciation of palm oil

The Hügli brand NATUR COMPAGNIE uses organic shea butter and sunflower oil instead of palm oil. The use of organic shea butter actively promotes fair working conditions for African women.

Adventures in Kleinwalsertal

The annual experiential education week for our first-year apprentices took place at the end of June. This year, 12 apprentices travelled to Kleinwalsertal, Austria. The group was a colourful mix: different age groups, two locations and five professions. Business people, dual students, logistics specialists, mechatronics engineers and IT specialists were all on the trip. The focus was on getting to know each other and gaining valuable experience.