23. January 2025

Amplified Heat: The new dimension of heat and flavour in snacks

Spiciness is the new trend in the snack world and is inspiring consumers. Inspired by global flavours such as chilli, pepper and ginger, the heat levels range from mild to fiery. Creative combinations that combine heat with fresh, smoky or spicy notes are particularly popular. With the "Amplified Heat" concept, we take spiciness to a new level and offer exceptional flavour experiences that stimulate the senses.

Spiciness conquers the snack world

Spiciness is conquering the world of snacks! The trend towards heat and spiciness is inspiring consumers who are looking for intense, bold flavour experiences. The heat levels vary from mild to fiery, inspired by global flavours and ingredients such as chili, pepper, ginger, and mustard. Combinations that combine heat with fresh, smoky, or spicy notes are particularly popular. Whether as a kick in classic snacks or as the highlight of new creations - heat is the flavour of the future!

"With 'Amplified Heat', we are breaking with traditional notions of spiciness - and hitting the nerve of the time, which demands new, bold and hot flavours."
Ana Argudo
Key Account Manager, Food Industry at Hügli

Amplified Heat: experience heat in a new way

With our "Amplified Heat" concept, we are taking the variety of heat to a new level. Combining heat with freshness, spice, and smoke makes these seasonings special. Fiery ingredients such as jalapeños, habaneros, and Trinidad scorpion chili meet extraordinary combinations with fresh, smoky, and spicy notes. From the freshness of the "Fresh and Juicy Jalapeño" to the smoky intensity of "Hot'n Smoky" or the exotic blend "Mozambique Piri Piri Chicken" - each seasoning tells its own story. "Amplified Heat" is more than just spiciness - it is a flavour experience that surprises and delights.

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