userdata/Stories/Food Industry/story-box-euro2024-2.jpg

A flavourful match: European Championship 2024 meets Hügli Snackmixes!

Our product developers have created eight new snack mixes as a tribute to the European Championships of 2024. Not only the European Championship 2024, but also the comfort food trend has been taken up in our new flavours. Our snack mixes are reminiscent of familiar dishes from the participating European countries and will make you reminisce.

Football and pleasure double pass

Both football and food have the ability to bring people together, regardless of language, culture or background. They foster a bond of belonging and unity while creating shared memories and moments of celebration. These feelings can be enhanced by the current trend of comfort food. Whether gathered around a table or in front of a screen, cheering on your favourite team or enjoying a familiar dish, football and comfort food have the power to unite hearts and minds and evoke emotion and nostalgia. Like a warm hug that awakens familiar memories and provides security and comfort.

"We have endeavoured to create seasonings that taste good and trigger positive emotions. This has resulted in some great tasting flavours."
Amanda Mann
Flavourist UK, Food Industry at Hügli

Spicy playing field: Europe

On our culinary pitch, our snack mixes bring the best of a variety of European flavours to the table. Just like the teams on the pitch, each mix contributes its own flair and unique personality. From the tantalising Spanish churros to the delicate Italian truffle cream, and even the hearty German sauerkraut - at Hügli we play along with a variety of condiments from all over Europe.

This might also
interest you.

IT specialist searches and FINDS a job

IT specialist searches and FINDS a job

In our latest video, we take an exciting look behind the scenes of the IT department at Hügli! What makes us special, why do our employees like it so much here? Curious? Take a look!
Read more
Snack Concept - Adventure Park

Snack Concept - Adventure Park

Our snack seasonings are like an adventure park for the palate! From tingling "GingerBeer" and spicy "Hell Ride" moments to sweet and salty "Churros", they offer unique flavour experiences. Discover exciting combinations that turn every bite into an exciting adventure - intense flavour and pure variety guaranteed!
Read more
Snack Concept - Amplified Heat

Snack Concept - Amplified Heat

Spiciness is the new trend in the snack world and is inspiring consumers. Inspired by global flavours such as chilli, pepper and ginger, the heat levels range from mild to fiery. Creative combinations that combine heat with fresh, smoky or spicy notes are particularly popular. With the "Amplified Heat" concept, we take spiciness to a new level and offer exceptional flavour experiences that stimulate the senses.
Read more