Successful appearance at Snackex: Hügli Food Industry impresses in Stockholm!

As Snackex was taking place in 2024 at the same time as Euro 2024, we worked with our marketing team and the developers to develop a trade fair concept that picked up on the "comfort food" trend. Under the motto "Score big with our seasoning", eight new snack mixes were created, inspired by the traditional dishes of the 2024 European Championship countries. These were presented on a football-inspired exhibition stand, where visitors had the opportunity to try the snack mixes and vote for their favourite flavour with small footballs.

We also enjoyed the atmosphere at the trade fair and were able to have exciting conversations about snacks and our snack mixes. Snackex offered us a great opportunity to interact with potential customers and business partners and to make new contacts. It was a great success and those who visited us could look forward to a surprise for keen football fans! Our team had a great time and are already looking forward to the next event.